Below are some examples of work accomplished on behalf of former employers and clients:

▪  Saved $500,000 by reassessing and revising business strategy, product direction, and competitive positioning for $1,000,000 Swedish start-up Internet infrastructure vendor.

▪  Brought an exclusively federal government software business into the commercial enterprise market by researching market potential, establishing competitive positioning, creating value proposition, and successfully launching new market operations. 

▪  Prepared product offering, acquired venture capital, gained reference accounts, and launched North American business operations for a European enterprise integration software vendor.

▪  Developed the worldwide Software Partners program for a major computer vendor. Built formal partnerships with independent software vendors and VARs. Used programmatic approach to recruit and support partners. Designed marketing plan to develop new business, retain existing customers, and increase sales productivity. Initiated cost-effective sales incentive program. Built trust and loyalty via frequent communications with C-level executive partners. Executed short and long-term business plans. Developed joint partner marketing programs to increase revenue and build loyalty. Result was 20% gain in leveraged revenue through partners.

▪  Revitalized an ailing manufacturing business unit  by revising strategic focus onto emerging opportunities afforded by web-enabled solutions, including e-business/e-commerce, and network systems. Enhanced strategic and tactical management for global marketing team, including B2B and B2C initiatives. P&L responsibility for operating and capital budgets. Achieved 20% growth in revenue by building cross-functional worldwide team along with marketing and sales programs that achieved business goals.

▪  Led the Supply Chain Solutions business for a major computer vendor. Established partnerships and alliances with leading supply chain software and consulting vendors. Built brand awareness, defined target markets, and developed value proposition for partner channels. Priced and positioned products. Launched services. Built international team of marketing, sales support, and software applications experts. Utilized internal domain experts in marketing activities. Sold supply chain solutions to Fortune 1000 corporations. Produced corporate and product marketing, including branding, promotions, product launches, PR trade shows advertising, market research, competitive market intelligence, and collateral materials. P&L accountability. Drove global revenues 22%, annually by promoting sponsorships of academic studies, presentations at associations and executive seminars, journal articles, AR/PR, and other focused B2B and B2C marketing strategies. Slashed expense budget 50% by a combination of downsizing and use of technology to drive productivity.

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